Creative Lead, Copy (TV & Video) - Remote

Overview

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

In Short

• Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots
• Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social
• Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
• Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production
• Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social
• Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion
• Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
• Review performance data to understand what's working and what's not, and use those insights to optimize future creativity

Requirements

• 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV
• A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work
• Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus
• Proven ability to write compelling, punchy copy that captivates audiences in short-form video
• A collaborative spirit and the ability to thrive in a fast-paced environment
• Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders
• Familiarity with the TV production process, including experience on set and working with directors, producers, and editors

Benefits

• Competitive salary range
• Comprehensive benefits package
• Diversity and inclusion in the workplace
• Opportunity for career growth
• Work in a fast-paced, innovative environment