EMyth is a pioneering company in the business coaching industry, established in 1977, dedicated to helping small business owners transition from being technicians to entrepreneurs, managers, and leaders. The company emphasizes a unique coaching approach that focuses on shifting the mindset of business owners to build thriving businesses that do not solely depend on them. EMyth fosters a culture of trust, transparency, and personal growth, valuing vulnerability and authentic relationships among team members. They are committed to continuous improvement and support diversity, equity, and inclusion within their workforce.