Digital Marketing Strategist - Remote

Overview

The Digital Marketing Strategist role at EducationDynamics offers a chance to develop and optimize paid media campaigns across various channels, influencing student engagement and enrollment growth.

In Short

• Develop and manage digital marketing strategies.
• Optimize PPC, paid social, and display media campaigns.
• Collaborate with Account Managers and Digital Media leadership.
• Analyze data to uncover trends and improve performance.
• Conduct tests on ad creatives and landing pages.
• Identify new opportunities for clients to enhance ROI.
• Manage relationships with vendors for budget improvements.
• Participate in client discussions regarding performance.
• Collaborate across channels to provide comprehensive insights.

Requirements

• Bachelor’s Degree in Marketing, Communication, or Analytics.
• 1+ years managing PPC/SEM campaigns.
• Experience with digital media channels.
• Google Ads or Microsoft Ads certification.
• Proficiency in Microsoft Excel for trend analysis.
• Knowledge of Microsoft Office applications.
• Preferred: Google Analytics or Facebook Blueprint certification.
• Familiarity with third-party management tools.
• Understanding of the Higher Education sector.

Benefits

• Medical, dental, and vision coverage.
• 401K Plan.
• Remote work or flexible schedules.
• Unlimited Paid Time Off (PTO).
• Training and growth opportunities.