DINA is a mid-sized company dedicated to developing technologies that protect lives. Unlike traditional corporations or startups, DINA operates with a clear stance on holacratic and role-based structures, emphasizing high transparency in decision-making. Decisions are made where expertise lies, rather than through hierarchy, which necessitates effective controlling. The company fosters an environment where commercial decisions are made collaboratively, empowering budget owners and ensuring that financial data is transparent and actionable.