Conifer Research is a consultancy that specializes in design research, helping organizations innovate and align their business strategies with the real lives and needs of their customers. Utilizing an ethnographic approach, Conifer's team of anthropologists, strategists, and information designers work collaboratively with clients across various industries, including retail, healthcare, and digital products. The company is dedicated to providing deep insights that drive creativity and understanding, enabling clients like Sonos, Samsung, and Google to better engage with their target audiences.