Senior Product Marketer - Remote

Overview

CoinGecko is a global leader in tracking cryptocurrency data, and we are looking for a Senior Product Marketer to drive the reach, adoption, and positioning of our API.

In Short

• Drive product marketing strategies for CoinGecko’s API.
• Define product positioning and messaging for various customer segments.
• Develop sales enablement materials to support the sales team.
• Plan and execute go-to-market strategies for product updates.
• Lead efforts to enhance API visibility through strategic communications.
• Support CRM/email campaigns for post-demo nurturing.
• Create written and visual assets for product launches.
• Conduct user and market research to guide positioning.
• Collaborate with cross-functional teams to align on goals.
• Track performance metrics and iterate on marketing initiatives.

Requirements

• 4+ years of experience in product marketing or growth marketing.
• Strong marketing foundations including positioning and messaging.
• Passion for cryptocurrency, blockchain, or financial markets.
• Proactive and results-oriented mindset.
• Attention to detail and high-quality work standards.
• Excellent communication skills for technical and non-technical audiences.
• Experience with tools like Google Sheets, GA4, Figma, HubSpot.
• Ability to mentor and manage freelancers.

Benefits

• Transparent salary structure.
• Opportunity to work in a leading cryptocurrency data platform.
• Collaborative and cross-functional work environment.
• Chance to drive impactful marketing initiatives.
• Flexible work culture.