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Regional Marketing Manager - EMEA - Remote

Posted 5 days ago
Marketing
Full Time
Worldwide

Overview

The Regional Marketing Manager - EMEA is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness and drive business growth within assigned regions. This role bridges the gap between corporate brand strategy and local market implementation, ensuring consistent messaging while adapting to regional needs and opportunities.

In Short

  • Develop and implement regional marketing plans aligned with overall brand strategy and business objectives.
  • Coordinate and execute field marketing activities including webinars, events, trade shows, and local promotional campaigns.
  • Collaborate with sales teams to create targeted marketing materials.
  • Build and manage relationships with local partners, vendors, and media outlets.
  • Research market opportunities and identify ways to amplify the brand.
  • Monitor regional market trends and competitor activities.
  • Maintain brand consistency across all regional marketing materials.
  • Manage regional marketing budgets effectively and report on spending.
  • Advise on SEM for key Operators and campaigns.
  • Deliver data-driven recommendations to optimize marketing initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in marketing, preferably with regional or field marketing focus.
  • Strong understanding of brand management principles and marketing fundamentals.
  • Excellent project management skills.
  • Strong communication and presentation skills.
  • Data-driven mindset with experience analyzing marketing performance metrics.
  • Knowledge of marketing automation tools and digital marketing platforms.
  • Willingness to travel within the assigned region.
  • Deep understanding of brand partnerships.

Benefits

  • Opportunity to work in a dynamic and evolving environment.
  • Collaborative team culture.
  • Potential for professional growth and development.
  • Flexible work arrangements.
  • Involvement in high-impact marketing initiatives.
Busbud logo

Busbud

Busbud, in partnership with Recorrido, is the largest online travel agency (OTA) for ground travel in Chile, and is expanding its reach across Latin America. The company has revolutionized the intercity bus industry, positively impacting millions of travelers each month. Following a merger with Busbud, a global leader in ground travel booking, Busbud now offers access to intercity bus and train tickets on over 3 million routes across more than 80 countries. This collaboration enhances their expertise and resources, fostering opportunities for personal and professional growth in a diverse environment.

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