The Building Decarbonization Coalition (BDC) is a collaborative organization dedicated to transforming the nation's buildings through clean energy initiatives. By aligning key stakeholders, the BDC aims to eliminate fossil fuels in buildings, thereby enhancing public health, reducing climate and air pollution, and fostering resilient communities in the face of climate change. The coalition actively engages a diverse range of audiences, including consumers, contractors, manufacturers, and government agencies, to promote all-electric lifestyles and facilitate the transition to efficient electric alternatives. Through innovative marketing strategies and educational campaigns, such as 'The Switch Is On,' the BDC empowers individuals and organizations to embrace sustainable practices and contribute to a cleaner, healthier environment.