Marketing Copywriter - Remote

Overview

As a Marketing Copywriter at BetterMe, you will be responsible for creating engaging and conversion-focused copy for various marketing channels to help promote health and wellness.

In Short

• Write engaging, conversion-focused copy for paid ad creatives (Meta, Google, TikTok, etc.);
• Collaborate with marketers to create high-performing ad assets;
• Adapt messaging to suit various formats, channels, and campaign goals;
• Conduct thorough research on target audiences, industry trends, and competitors;
• Integrate insights into copy (ads, landing pages, etc.) to maximize impact;
• Match the language of each audience segment—adapt tone and wording to fit;
• Track new trends and weave them quickly into copy and ads.

Requirements

• 1+ years of commercial experience in similar roles;
• At least Upper-Intermediate English: strong reading and writing skills with grammatical accuracy;
• Strong portfolio with high-quality copy samples;
• Ability to empathize with users, understand their pain points and motivations;
• Comfortable writing across multiple formats in a fast-moving environment;
• Organized, detail-oriented, research-driven, and a quick learner;
• Dedicated to copywriting and skilled at creating clear, persuasive copy that drives results.

Benefits

• Dynamic and supportive work environment;
• Opportunities for professional growth and development;
• Freedom to make decisions and achieve results;
• Access to health and wellness resources;
• Work with a talented team of professionals;
• Flexible working conditions.