Chief Marketing Officer (CMO) - Remote

Overview

BERGMENSCH is more than a brand – we are a movement. Our goal is to inspire people with high-quality products, designs, and content for nature, lifestyle, and community. From our beginnings as an e-commerce brand, we have evolved into a community that connects authenticity, sustainability, and modern aesthetics.

In Short

• Development and implementation of a holistic marketing strategy (Brand, Performance, Content, Community, Events)
• Building and leading a marketing team
• Responsible for budget, KPIs, and ROI-driven decisions
• Further development of our brand identity and market positioning
• Close collaboration with the founding team on business and product decisions
• Building partnerships to expand our reach

Requirements

• Several years of experience in a senior marketing role (ideally CMO, Head of Marketing or Co-Founder Marketing)
• Combination of performance marketing understanding and brand-building skills
• Experience in e-commerce/D2C, preferably with lifestyle, outdoor, or fashion brands
• Entrepreneurial mindset: you think in equity, responsibility, and ownership – not just salary
• Passion for brands, storytelling, and community building
• Strong network and sense of trends

Benefits

• C-Level position with real responsibility and influence
• Attractive equity opportunities
• Freedom & flexibility: Remote-first with regular personal exchanges
• The chance to actively shape a rapidly growing lifestyle brand
• A creative environment where ideas can be implemented immediately