BAGS & PIECES is an innovative brand that specializes in DIY handbags that don't look like DIY products. Over the past five years, the company has built a strong community and a unique selling proposition (USP) through its online shop, where customers can customize their dream handbags. Each purchase includes a material box with all necessary components, instructions, and video tutorials for assembly. With a focus on performance marketing and creative strategies, BAGS & PIECES is looking to scale up its operations and enhance customer acquisition while maintaining a flexible and collaborative work environment.