AKT London, pronounced 'act', is a pioneering personal performance company founded by West End stars Ed Currie and Andy Coxon. The brand is dedicated to empowering individuals to perform at their best in all aspects of life, whether on stage or in everyday situations. Known for its innovative and effective products, AKT made waves in 2020 with the launch of The Deodorant Balm, which quickly gained acclaim for its natural formulation and eco-friendly credentials. The company is committed to inclusivity and sustainability, offering gender-free products that resonate with a diverse audience. With a focus on collaboration and creativity, AKT is rapidly expanding its reach, including plans for a podcast and growth in the US market, while maintaining a vibrant and supportive work culture.