Paid Media Buyer - ROAS Focus - Remote

Overview

We are seeking a talented Paid Media Buyer with experience across platforms to join our dynamic marketing team, focusing on driving measurable results and optimizing campaigns for maximum ROI.

In Short

• Execute campaigns across various digital media platforms.
• Develop and manage comprehensive paid media strategies.
• Optimize campaigns based on performance data.
• Conduct A/B testing to refine strategies.
• Collaborate with creative teams for ad visuals and copy.
• Conduct market research and audience segmentation.
• Monitor campaign budgets and allocate effectively.
• Analyze performance metrics and generate reports.
• Stay updated on industry trends and best practices.
• Communicate campaign strategies and results effectively.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3-4 years of experience in paid media buying.
• Experience managing a minimum of $3M per year in advertising budget.
• Proficiency in analytics and ad management tools.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and project management skills.
• Certifications in relevant platforms are a plus.
• Strong understanding of audience targeting and bidding strategies.
• Ability to work in a fast-paced environment.
• A bias for action and taking calculated risks.

Benefits

• Opportunity to work in a fast-growing Fintech organization.
• Collaborative and innovative work environment.
• Access to advanced tools and technologies.
• Potential for professional growth and development.
• Flexible working hours.