Lux Research is a leading firm dedicated to human-centric innovation, specializing in market research, science, technology, and sustainability. The company collaborates with some of the world's largest brands, including McDonald's, Shell, and Honda, to provide proprietary research and insights on emerging consumer and technology trends. Lux Research helps clients navigate transformation and drive impactful decisions by delivering actionable insights that address critical questions about sustainability and innovation. With a focus on empowering industry leaders, Lux Research is committed to crafting content that highlights breakthrough innovations and supports companies in achieving their goals.