84.51° is a leading retail data science, insights, and media company that partners with The Kroger Co. and various consumer packaged goods companies, agencies, publishers, and affiliates to enhance the shopping experience through personalized and valuable interactions. Utilizing advanced data science techniques and first-party retail data from over 62 million U.S. households, 84.51° focuses on creating customer-centric solutions via its offerings, including 84.51° Insights, 84.51° Loyalty Marketing, and Kroger Precision Marketing. The company is dedicated to leveraging innovative statistical and machine learning methods to drive insights and improve customer experiences.