Freelance PPC/Paid Media Expert (TikTok, Meta & Bing Ads) - Remote

Overview

We are seeking a highly skilled PPC Expert to manage and optimize paid advertising campaigns across TikTok, Meta (Facebook & Instagram), and Bing Ads, specifically targeting audiences in GCC countries.

In Short

• Plan, create, and optimize PPC campaigns on TikTok, Meta, and Bing Ads.
• Conduct market research and audience segmentation for the GCC region.
• Optimize campaigns for Arabic and English-speaking audiences.
• Perform keyword research, audience targeting, and ad copywriting.
• Monitor campaign performance and adjust bids, budgets, and strategies.
• Implement A/B testing on ad creatives and messaging.
• Track and analyze campaign metrics using Google Analytics and other tools.
• Stay updated with advertising trends and platform updates.
• Collaborate with the marketing team on PPC strategies.

Requirements

• 3+ years of experience in PPC campaign management.
• Proven expertise in TikTok Ads, Meta Ads, and Bing Ads.
• Strong knowledge of performance marketing and audience segmentation.
• Experience with PPC campaigns for GCC markets.
• Familiarity with local consumer behavior and Arabic-language ads.
• Strong understanding of Google Analytics and data analysis tools.
• Ability to optimize ad spend and improve CPA.
• Strong analytical and problem-solving skills.
• Ability to work independently and meet deadlines.

Benefits

• Work on exciting travel and tourism campaigns focused on the GCC market.
• Flexible freelance/remote work with monthly compensation.
• Opportunity to grow with an established brand in Dubai’s tourism industry.