Ad Creative Strategist (Freelance) - Remote

Overview

We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance optimised content.

In Short

• Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
• Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts.
• Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements.
• Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals.
• Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques.

Requirements

• Proven Experience: Minimum of 3 years in creative strategy or performance marketing.
• Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies.
• Collaborative Mindset: Experience working in cross-functional teams.
• Trend Awareness: In-depth understanding of cultural trends and consumer behavior.
• Strategic Thinking: Strong ability to connect creative insights with performance metrics.

Benefits

• Flexible working hours.
• Opportunity to work remotely.
• Collaborative team environment.
• Access to the latest tools and technologies.
• Professional development opportunities.