Public Relations Strategist - Remote

Overview

The Public Relations Strategist will advance animal rights by building a public relations strategy to generate media coverage of PETA's campaigns and coordinate outreach with media representatives.

In Short

• Advance animal rights through media coverage.
• Coordinate outreach with media representatives.
• Establish and maintain contacts with reporters and editors.
• Research media outlets for coverage opportunities.
• Develop story ideas to highlight PETA’s work.
• Create strategic direction for media pitches.
• Draft creative and concise story pitches.
• Monitor trends in media coverage.
• Represent PETA to the media.
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree or equivalent experience.
• Minimum of five years in public relations or media.
• Willingness to be on call during weekends and evenings.
• Extensive knowledge of the media industry.
• Established relationships with national US reporters preferred.
• Ability to build effective relationships.
• Exceptional written and verbal communication skills.
• Ability to work under pressure and meet deadlines.
• Knowledge of animal rights issues.
• Support for PETA's philosophy.

Benefits

• Comprehensive benefits package available.