Brand and Creative Designer - Remote

Overview

We are seeking a talented and versatile Brand and Creative Designer to join our growing aromatherapy company, Frank & Myra. The ideal candidate will have a strong passion for creating visually stunning designs that effectively communicate our brand story and values. As the lead designer, you will be responsible for developing and executing a cohesive visual identity across all touchpoints, from packaging to digital media.

In Short

• Develop and refine Frank & Myra's brand identity, including logo design, color palettes, typography, and visual guidelines.
• Design compelling product packaging for our line of essential oils, hydrosols, and resins that balances aesthetics, functionality, and sustainability.
• Create marketing collateral such as brochures, flyers, catalogs, and point-of-purchase displays that engage customers and drive sales.
• Collaborate with the marketing team to design digital assets, including website graphics, social media visuals, email templates, and online advertisements.
• Produce outstanding product photography and lifestyle imagery that showcases our products and resonates with our target audience.
• Ensure brand consistency across all design elements and platforms, maintaining the highest standards of quality and attention to detail.
• Stay up-to-date with industry trends, consumer preferences, and emerging design technologies to continuously innovate and improve our visual communications.
• Work closely with cross-functional teams, including product development, marketing, and operations, to align design strategies with business objectives and timelines.
• Manage relationships with external vendors, such as printers and packaging suppliers, to ensure quality control and cost-effectiveness.
• Provide creative direction and mentorship to junior designers or freelancers as the company grows.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or a related field.
• 5+ years of professional experience in brand identity development and packaging design, preferably in the wellness or beauty industry.
• Strong portfolio demonstrating expertise in brand strategy, packaging design, digital media, and photography.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Excellent understanding of color theory, typography, composition, and visual hierarchy.
• Familiarity with printing processes, packaging materials, and sustainable design practices.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Passion for wellness, natural products, and sustainable living.

Benefits

• Flexible Work Arrangements
• Professional Development
• Wellness Initiatives
• Community Engagement