Social Media Director - Remote

Overview

As the Director of Social Marketing you will own Eventbrite's social marketing strategy and uplevel the brand’s role and relevance in culture. This role will drive increased brand awareness, consumer engagement, build loyalty through community, and earn disproportionate return through conversation. You will be responsible for leveraging owned channels, influencers, and social first activations to drive impact.

In Short

• Own the development and execution of Eventbrite’s social marketing strategy.
• Define goals and build processes for tracking and measurement.
• Lead audience mapping and paid media plans.
• Drive reporting and learnings through data-driven narratives.
• Oversee operations including budget management and reporting.
• Drive social-first activations to meet brand goals.
• Define content and editorial strategy with the creative team.
• Partner with PR and Content Marketing for brand storytelling.
• Drive community management strategy and crisis management.
• Manage a team of marketers and agencies for creative execution.

Requirements

• At least 12 years of experience in social marketing.
• At least 7 years of people management experience.
• Minimum of HS/GED Required.
• Proven track record developing strategy that drives results.
• Deep understanding of brand and social metrics.
• Strong analytical skills for data-driven narratives.
• Champion of creative excellence through expert brief writing.
• Exceptional budget management and negotiation skills.
• Exceptional written and verbal communication skills.
• Strong understanding of paid and organic social best practices.

Benefits

• Comprehensive benefits and wellness package.
• Support for health, well-being, finances, and family.
• Resources for remote work support.
• Wellness allowance and family planning benefits.
• Modern Health and BriteBreaks for mental well-being.